FUNL Marketing

Please click on a question below to expand the answer:

What does "FUNL" mean?

FUNL (pronounced "funnel") is just a name. Some creative acronyms have been suggested over the years, as have some wild stories regarding the origin. In reality it is simply one of those funny "web 2.0" names that does not actually mean anything. We use FUNL because marketing is all about "funneling" business to a specific target. One of our core business functions is funneling your target audience to your products and/or services, so we feel that FUNL is actually a great word for what we do.

Can I talk to your other clients?

Absolutely. Call them all. We have a great relationship with all our current and former clients and most of them would be more than happy to talk with you about their experiences. We are happy to give you a list of some of our most recent work so that you can check it out for yourself and contact them if you want more info.

What does it cost?

It is impossible to say without discussing your specific needs first. We have various hourly rates for the assorted tasks that go into a completed project, so the final price is based upon a combination of numerous factors. We do not believe in a "one size fits all" solution for anyone, thus we do not offer pre-packaged deals. As a general rule of thumb, a new website will often run between $3000-$12000, custom software applications between $5000-$25000, search optimization between $75/month-$250/month, print designs between $500-$4000, and interactive media between $300-$8000. Obviously there are some significant variances in these typical ranges, so we really need to talk with you in order to give you a sense of where your project would fit. Also, an extremely large or small project might not be within these "normal" ranges.

Your prices are more/less than other estimates...why?

This industry has many providers for you to select from and it is good that you are doing your homework and getting multiple estimates. Not all designers are the same, and some may quote a website for $2,000 and another for $40,000. We are usually somewhere in the middle. You should find out what all is included in the price, whether a pre-made template is used or if your design is unique, whether or not you own the design/code after completion, how the project will be maintained, and what guarantees are made regarding the final price. You also need to check out the quality of work that your designer has created in the past and find out what processes they will use to build your new solution. Generally "you get what you pay for" with the bargain basement designers and usually get ripped-off by the large design firms with huge staff and office overhead. We keep our operations as lean as possible and work very efficiently to cut out unnecessary costs wherever possible. We are happy to look over any written estimate you have from another designer/developer to help you determine what sets us apart.

Our company is looking for a "green" provider...is that you?

Yes. Unlike many companies who may claim that they are green because they offer recycling programs in their workplace, we truly strive to leave this planet better off than when we got here. Read a bit more about our environmental sustainability practices HERE.

What is the process for developing a website?

We build lots of websites. If you are interested in this service, we generally start by determining what you what to accomplish with your website. Then we get you to send us links to some websites that you particularly like (so we can get a feel for your personal style preferences). After researching your competitors, looking at your preferences, developing a rough menu structure, and determining your goals, we give you a solid written estimate for the complete project. We then get to work on the new website and always stay in contact along the way with progress reports and demos.

What is the process for creating a custom software application?

We love building custom software applications. This is an area where we are able to save some businesses a truly significant amount of money for relatively little cost. We start with your problem. Maybe you need a system to handle some sort of repetitive task within your company, or maybe you need to integrate several processes into one streamlined system...we are the team to make these dreams a reality. When possible, we prefer to start by coming on-site to your business and talking with many of the people who will use the new system. We want to know what they need in order to make the new software most effective. We then draw out a series of diagrams to represent the flow of data and the various user interfaces necessary. Once that is complete (and you have approved the estimate), we begin coding the system. We provide regular status updates along the way and give you opportunities to view working demos of the various parts as they become available. We then work closely with you to get your existing data merged into the new system and to develop training for your staff on the efficient use of the new system. Please note that in some cases we will even develop your software upfront for FREE if you are able to provide us with a group of businesses that will sign long-term contracts to use the new software.

We welcome your questions. If you have a general question that is not covered here, please give us a call or email us. If you want to discuss specifics for your next project, go ahead and get in touch with us about that, too!